From Listed to SOLD - How to Sell Those Listings You Work So Hard to Get!

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What to SAY (or not say, as the case may be) to Respectfully Decline the Monkey!

Glad you stuck with me through the Monkey Series! You made it all the way to the punch line.

In case you just stumbled onto this series, you should probably read it from the beginning - starting here. Or not. Your call.

It's really easy for Old Fogie types (like me) to confidently proclaim that WE don't accept Monkeys that aren't ours to mess with, and WE (said in a deep, gravely voice) just tell our clients the way it is and if they don't agree; NEXT!

But it's not that easy, especially for newer agents who really aren't sure what their responsibilities are, and are not in the mood to NEXT anyone. So, here are some tips.

•       Don't be an objection-buster (aka Silence is Golden). When a client throws out objections, concerns or stumbling blocks, think before you speak. Often these objections, concerns or stumbling blocks will be HIS Monkeys, not yours. Just smile, nod and make an "I hear ya" noise, and let the client continue. If he wants your input, he'll ask for it directly, but until he does, just listen without offering solutions.

If, after your moment of golden silence, you realize that this IS your Monkey, go ahead and offer a response or solution. If you aren't sure, just write it down or commit it to memory to ponder later. You can always accept a Monkey after the fact, but it's much tougher to return a Monkey after you've accepted it prematurely.

•       Ask "What's Your Plan B?" as if you are not guaranteeing the desired outcome... which you aren't. I use this strategy with sellers who are being a little stubborn about pricing, accessibility or condition. I sweetly ask them what they will do if their home doesn't sell for the price they "need" or, at all. This subtly lets them know that while I'll do my best, I need their cooperation to get their home sold and without it, I won't take full responsibility for their home selling - that's not a Monkey I'll accept.

•       A la Jackie Leavenworth, the Real Estate Whisperer - if a buyer or seller looks to you to solve a problem that isn't reasonably yours to solve (e.g. you give up some of your commission to put or hold a deal together), you can gently say something like "I've found that when a real estate agent wants to make a deal more than the other parties involved, it's not the right deal to make." (Jackie has a whole audio CD on negotiations that is superb - check it out at: http://www.coachjackie.com/jackiesproducts). If you like my stuff, you'll love hers.

So, what IS the punch line?

If you know what Monkeys are yours to carry... and which are not... and you respect the other party enough to let him keep his own Monkeys, you'll be a much happier, healthier and RESTED real estate agent!

 

The Epilogue - I have a very timely situation to share with you about two agents on opposite sides of a deal who both accepted Monkeys they shouldn't have. Stay tuned! 

 

The Exceptional Agent 

 

 

 

 

 

Declining the Monkey without Being Snotty about it - Part II

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Pre-vacation, I wrote a "to be continued" blog about avoiding burnout by refusing to accept responsibility for stuff that isn't your responsibility, specifically in a real estate transaction. I promised to share some ideas for putting this philosophy into place that don't alienate the other party, who in all likelihood isn't trying to be difficult. And could end up being a fantastic client with a workable deal.

The first trick to respectfully declining your clients' monkeys is to know which monkeys are appropriate to decline. And which are rightfully yours to carry.  Yes, when our clients hire us, they have a right to expect us to take on some of the burden of their real estate transaction. Entering into a real estate agent/client relationship creates responsibilities on each side. The clearer you are on whose responsibilities are whose, the easier it will be to assign them to the appropriate party.

Put another way, what factors of the transaction are within your control, which are within your client's control and which are out of either of your control?

You control:

•         the services you are willing to provide

•         the marketing you are willing and able to do

•         the price at which you are willing to take a listing

•         whether or not you will take a short-sale listing

•         the times you are available to your buyer

•         the expertise you have in advising a seller how to prepare for market

•         the resources you have in place to help a seller prepare for market

•         your willingness to show short sales, foreclosures, FSBO's or new construction

•         how often you will communicate with your client

•         how much you charge for your services

Your client controls:

•         the price he is willing to list and sell for

•         how much he is willing to "come to the table with" if he's upside down in his mortgage

•         whether or not he's willing to short-sell

•         the amount of work he is willing to do and the funds he has available to prepare for market

•         the times he is available to look at houses

•         what marketing services he will require from his agent

•         how much he is willing to offer on a home

•         whether or not to allow unrestricted showings

•         whether or not he wants to pursue short sales, foreclosures, FSBOs or new construction

•         whether or not he is happy with the inventory in his price range

•         how much he is willing to pay for real estate services

Neither of you controls:

•         changing lending requirements

•         overall market activity

•         the cost of home maintenance and repair

•         interest rates

•         closing costs

•         the underwriter

•         the agent on the other side of the deal

•         the buyer or seller on the other side of the deal

So, how are these "control" issues relevant to getting the various monkeys assigned properly? Any thoughts?

I'll share mine next time...

 

The 2009-2010 Winter of Soul Cometh!

The Winter of Soul

 

The Exceptional Agent