From Listed to SOLD - How to Sell Those Listings You Work So Hard to Get!

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"I'm Your Friend, So I'll be Honest with you...!"

Property ShopCouldn't sleep last night. Got up, turned on the TV, flipped thru channels until I landed on HGTV. When I can't sleep, HGTV tends to be my go-to channel since they usually have SOMETHING on besides "paid programming."

Anyway, I got my first taste of The Property Shop with real estate goddess Tatiana. I'd heard that she wasn't exactly the warmest, fuzziest real estate broker on the planet... and, indeed, I doubt she's often accused of being a little ray of sunshine.

This particular show's overall theme was the difficulty of working with friends and family. Okay, fine. You have my attention since that's sorta what I preach about all day long.

The first storyline has Tatiana reluctantly listing an overimproved loft in the 'hood. For a friend. Said friend had been trying to sell the loft for a year, priced at $900,000. No luck. Location sucks.

Tatiana comes in and says two things that made me LOL.

#1 - "Since you're my friend, I'll be honest with you. You're overpriced!"

#2 - "Since you're my friend, I'll list it for you at $895,000, but if it doesn't sell, we'll have to... blah blah blah."

Call me fussy, but since when is "friendship" a requirement for honesty in a real estate transaction? And since when do friends let friends overprice because they're friends?

Maybe I'm just punchy from lack of sleep...

Jennifer Allan, GRI

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Comments

Indeed.  If they are not a friend, do they then get "what the agent thinks they want to hear?"

Recently I had to ask a buyer, "You're going to have to decide what is more important to you, buying a home or negotiating".

I had a few other "comments" too once the negotiating got stonewalled and I knew the builder wasn't going to "meet the buyer's price". 

Once contract negotiations stall, it's time for a responsible agent to shed some light and be, yes, brutally honest. 

 

Posted by Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 3 months ago

Taking an overpriced listing is a good way to break up a friendship. Thanks for sharing. Have a wonderful Thanksgiving.

Posted by Roy Kelley (RE/MAX Realty Group) 3 months ago

Selling property for friends is always tricky. I have mixed feelings about it. It really depends on the individual and their perssonality.

Posted by Jane Jensen (Century 21 New Millennium) 3 months ago

By her saying that, the consumers that were watching it, it will only reinforce their negative opinions of realtors.

Sorry Jennifer, you weren't punchy. You were wide awake! :)

Posted by Jackie Connelly-Fornuff - Coldwell Banker Babylon Real Estate- (Lindenhurst West Babylon West Islip Islip East Islip) 3 months ago

Jennifer - Yep a "friend" would be honest - oh and so would a good REALTOR!!!  Why waste your time on overpriced listings in this market - to many properties to pick from and many priced correctly!

Thanks for your post!

Posted by Kathy Carson Lynchburg, VA, REALTOR VA HOMES - LYNCHBURG, BEDFORD, CAMPBELL (RE/MAX 1st Olympic, ABR, GRI) 3 months ago

I never liked her show. I only hope they would kill this show because it gives the rest of us a bad name or it may teach other agents what to do. Just a bad choice altogether.

Friendship is not a requirement for honesty but sometimes it requires a different kind of "presentation". At this point, it's better not to take the listing.

Posted by Loreena Yeo - Broker|Realtor(R) of Frisco TX Homes (214) 783-2210 (3:16 team REALTY) 3 months ago

Thanks for the post. A good agent is honest and does not agree to list at a high price just to get the listing.

Posted by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors) 3 months ago

Oh no - your not pushy- you are right - friend or not I don't take them.

Posted by Brian Sharkey South Florida Realtor (Riverside Properties) 3 months ago

There is a difference between TV and real life. Americans are hooked on reality TV shows. We must not forget that they are driven by media results so the show is not real. Personally, I do not have a TV in my house for this reason. I am putting the word REAL back into real estate with REAL PEOPLE, REAL DEALS WITH REAL HORIZONS.

Posted by Harry F. D'Elia, Investor , Mentor, BD, Radio Coach, REO Expert, Networker (HomeSmart International) 3 months ago

Jennifer,

I'm finding that since I've been following the SWS model, I've been having more business with my friends, because well, they are in my sphere - big time!  I am very honest with them, and it has really strengthened my reputation in the 'hood.  Besides, if I'm not honest about price or what we need to do to sell a property, then it's not going to sell, and my client's not going to be happy.  And I want happy clients!

Posted by Melissa Brown (Coldwell Banker United, REALTORS) 3 months ago

Since Im your friend Im going to be honest here. She has no place on HGTV. Most of HGTV I like but but not this gal!

Posted by Laura Jefferson (Acquire Real Estate) 3 months ago

I've only seen the show once. She offered a job to her Dad and after a couple days of thinking about it, he refused and she went ballistic.

I remember thinking, 'Is that how I have to act to be successful?'

Pushy and not very nice, I thought. Still do. And I'm being honest because you guys are my friends.

 

Becky in FL

Posted by Rebecca Fisher (Keller Williams Realty - Winter Haven) 3 months ago

Melissa - Good for you! I'm delighted to work with my friends because I believe I'm the best (wo)man for the job. No reluctance there - and it sounds as if you feel the same way. Yay!

Harry - It's so easy to find good blog material in the real estate shows, though!

Brian - Nope - in fact, taking an overpriced listing FOR a friend might damage the friendship more than being "honest" or walking away. Which, by the way, as I recall, Tatiana did make a comment during the show that she might lose a friend and a commission over this deal.

Gita - I sure hope so...

Loreena - Almost all my clients are "friends" on some level, maybe a step or two removed, so I can't speak to different approaches to presentations... care to elaborate?

Kathy - To Tatiana's credit, she eventually bullied him into a $200k price reduction and got the place sold. But that's just not the way it's sposed to happen!

Jackie - I googled the show and came across a review of it - and most of the comments on the review were very negative toward our profession. Sigh.

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 3 months ago

Lenn - Yep - I imagine that "regular folk" who aren't among the favored few get that other answer...

Roy - I agree!!!!!! Great point!

Jane - I've rarely had problems listing friends' properties, but I've heard stories...

Laura - Yeah, she's pretty tough to like...

Rebecca - I suspect she lives her life going ballistic. Her pessimism and whining got on my nerves in just a few minutes! But I couldn't stop watching...

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 3 months ago

Jennifer, That was too easy of a question. When the friendship is not really a friendship, just a passing relationship and you believe the "friend" will let you beat them down into the correct price once you get the listing...and when it is all said and done, maybe they will still keep you around as a "friend". The flip side of this, is what's a friend that won't take  your professional advice anyway? I think their friendship is par. It's just a term they are using:)

Posted by Jane Cross (Homes By Cross serving Charlotte NC Real Estate Needs) 3 months ago

Jennifer,

Real estate done well would probably make for boring TV.  Viewers want the drama.  It becomes a problem when they try to take what they learn on shows like this and use it in the "real world."

Posted by Mike Jaquish Cary, NC, Real Estate (KELLER WILLIAMS® Realty) 3 months ago

Well, now I know who all the early birds (or night owls as the time zone may be) are on Active Rain based on the comments you've already gotten! :)

The ironic thing about what Tatiana said is that just the opposite is really likely to be the case.  We ARE honest with are clients.  Who would want to operate a business any other way?  Does anyone really want a client with completely unrealistic expectations?

I think agents are much more likely not to speak the truth to their friends and family.  There is much at stake in the relationship realm and they might not want to disturb otherwise "still waters".

But really, "I'll be honest with you" is truly a horrible expression when you are a professional.  Avoid it all costs.

Posted by Marian Pierre-Louis - Metrowest Boston (Prudential Page Realty ) 3 months ago

Marian - I'm sure she uses the "I'll be honest with you" preface as a crutch, but since she said it more than once, it really struck me! And yes, it's a phrase that should be banished from everyone's speech!

Mike - I know, I know... but it's so much fun to MAKE fun of these shows! Keep ' em coming!

 

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 3 months ago

I haven't seen this particular show yet. I am an addict of HGTV. Real Estate Wednesdays my favorite obviously.

My one issue with this is the amount of clients that I have that also watch this channel regularly. They have now become Mike Holmes and/or a Real Estate expert.. not realizing that this in filmed in the USA for the most part (we are in Canada) so things are different. And they fail to realize the editting for WOW factor.

Se la vie!

Thanks for the post.

Posted by Dan and Rachael Polakovic London Ontario Real Estate Professional (Realty Executives Elite Ltd Brokerage) 3 months ago

Jennifer, I often say the same thing to myself.  Ask my other half how often I ask him if I'm being witchy or catty when I say things!!  Doing business with friends and family can often be a recipe for disaster or a ruined relationship, it is very tricky and a very unstable tight rope to walk.

Posted by June Piper-Brandon, CRIS, ePro, Broker (Advance Realty Anne Arundel Inc.) 3 months ago

Jennifer,

 Good Call!  I have never seen or heard of this show, but I am going to give her the benefit of doubt thinking this is  perhaps is a colloquialism , and not the way she would only treat a friend.

Posted by Paul Guenther- Chicago Title- Chandler, AZ (Chicago Title Insurance Company) 3 months ago

Hi Jennifer,

There are always those that don't care "how" they get attention it's all about getting attention even if it negative! Doing business with friends and or family can be a recipe for disaster! Think twice but if you do treat the transaction with the same diligence you would for all your clients. I see some slack off because it's family or friends..not a good idea!

Posted by Dorie Dillard: Canyon Creek & NW Austin Living (Coldwell Banker United) 3 months ago

Wouldn't it be great to see a tv show featuring honest real agents with integrity rather than the constant deluge of shows featuring greedy, conniving snakes who give everyone else a bad name?

Posted by Doug Maynard (Bowes and Cocks Limited, Brokerage) 3 months ago

How much do you want to bet, she let her "friend" beat her down on the commission as well. Then when it doesn't sell, her friend will probably make some negative comments to other friends about the service or results she got. Regardless of who you are dealing with truth is paramount and charge what your service is worth.

 

Posted by Jim Mellen,REALTOR-GRI-ABR-e-Pro (RE/MAX Peninsula at New Town) 3 months ago

Ah, JA...at last you meet Empress Tatiana.  Isn't she just the sweetest?  Soft-spoken, chooses her words with care, and you can just feel the warm embrace of her dedication and commitment to her clients and their best interests.

I say give her all the air time HGTV can spare...frankly, it makes it that much easier for us to shine in the REAL real estate world.

Since we're friends, I'm going to be honest with you.  She reminds me of Joan Crawford in "Mommy Dearest". 

Posted by Kim Brown, Keene, NH...New England at its Best! (Diamond River Realty LLC) 3 months ago

I agree with you. I have not seen that show either. Good and Fair Practices extend to everyone.

Posted by Cheryl Ritchie, Southern Maryland Real Estate (RE/MAX 100) 3 months ago

Jennifer:

I have never seen this show or any of the other reality shows about real estate but it sounds as though, at least some of them, are not helping the reputation of real estate agents. 

 

Posted by Claudette Millette - Metrowest Mass Buyer Broker (The Buyers' Counsel) 3 months ago

Well, I often wonder if customers want the truth, or, what they want to hear? And, sometimes I even ask the question out loud. ;-)

BTW: I think you could do your hair in that "style" and get your own HDTV show.

Posted by Gregory Bain (BayShore Agency) 3 months ago

Being honest about price and persuasive about price are two different things.  Maybe being friends helps your credibility when talking price.  Maybe talking price just ruins a friendship.

Being honest about price is simply saying what your data and experience tells you is right.

Being persuasive may entail just being a friend.  But even then, you usually need to back your opinion up with data. 

Friends definitely don't let friends overprice....because overpricing not only costs the agent time and money, it costs the seller money and time.

Eventually, the market trumps friendship.  The appraiser eventually will be enforcing the market.  The buyer will be bringing their "shopping" experience to bear, too -- often knowing more than the seller... or the agent.

Posted by Jim Hale - On the MOVE for You! Eugene - Springfield Oregon Real Estate (ACTIONAGENTS.NET) 3 months ago

I've watched that show late at night too ... and found this agent to be less than warm and fuzzy with her clients.  She's quite rude, in fact!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Room Solutions Staging ~ Portland Oregon (Staging that Sells Portland Homes) 3 months ago

Jennifer -

Was you signature/logo done by an artist?  Or was it per chance done by some program or service?

Posted by Jim Hale - On the MOVE for You! Eugene - Springfield Oregon Real Estate (ACTIONAGENTS.NET) 3 months ago

I still haven't seen this show, but one would hope she would be honest with her non-friend clients too. Its never a good idea to take on an overpriced listing...but I must admit that I recently agreed to list a home for a close friend when I was not comfortable with the pricing. I was honest about what I felt the outcome would be by listing for "her" price. When I told her what was realistic she decided to wait it out fortunately.

 

Posted by Cara Pearlman, Realtor® (Long and Foster Real Estate, Inc) 3 months ago

I have to say though, I'm hooked on those cursed shows. You know...since we're being honest.

Posted by Brad Chubbs (Wise Move Realty Inc.) 3 months ago

I guess I miss all the good tips by watching football and Sports Center!  I know a blitz does not work with most sellers!

Posted by Gary Waters -Real estate agent Viera Suntree Melbourne and Rockledge FL (Bucci Realty www.moving2brevard.com) 3 months ago

I'll have to check that show out.  When working with family and friends, it's nothing personal.  It's business.  You're hiring me because you trust me and know I'll do a good job for you.  Therefore, I treat you like I treat all my clients, with honesty and loyalty, giving you the real facts and educating you about the process. 

Posted by Jody Deeds (614)755-9566 of Central Ohio / www.jodydeeds.com (Realty Executives Central) 3 months ago

Sounds like she wasn't really being honest with her friend anyhow.

Posted by Christa Ross (RE/MAX Select Realty - REALTOR and Green Homes Specialist) 3 months ago

The worst part is at the end, it shows her "friend" getting an offer (yes, albeit lower than asking) within a small period of time - I hope the general public watching understands this is more of a real estate drama series than a reality show.  That would NEVER happen so neatly in real life!

A side note to comment #19 (Dan & Rachael) - your comment made me smile, because being in the U.S., I always notice the amount of shows that air that take place in Canada!  :)

Posted by Colleen Fantini, Northeast Cincinnati Realtor (Comey & Shepherd Realtors) 3 months ago

Never watched the show. Not sure I would like all the drama, but consumers do watch these. Heck, being a friend is no reason to tell the truth, tell the truth all the time.

Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor) 3 months ago

Jennifer, I haven't seen this show, but she sounds like a real peach.  And, of course, consumers are developing a misguided understanding of us because everything on tv is true you know (wink, wink!)

Maybe there's a blog here....

Posted by Bob Haywood, www.BobHaywood.com (McGraw Realtors) 3 months ago

We have little "figures of speech" when delivering bad news.  Maybe she knew the friend was gonna take it hard and wanted to soften the blow by snuggling up with "hey, I"m your friend, so I'm gonna give you the bad news ..." but back peddling with "hey, I'm just being honest" in case it really the owner really goes bananas!!

If there were no challenge to this game, no-one would have any fun with it, right?

 

 

Posted by Juliet Johnson - Realtor~Home Stager (Prudential Burroughs & Chapin) 3 months ago

Just because Tatiana said she was being honest with a friend doesn't imply that she'd be any other way with anyone else.  She was using a diplomatic way to get an important fact across.

Posted by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals, Lancaster PA) 3 months ago

Jennifer,  I once had a young, rookie agent in my company.  (I'm owner/broker.)  I could hear her conversations and years later I'm amazed that I actually let her do this for weeks before I couldn't take it any longer and intervened.

She'd be on the phone with a prospect and I'd hear her talking and getting acquainted and then she'd say, "Now, I'm going to be honest with you."  I would cringe wondering what she'd been up to that point.

Finally, I told her that when she said that it implied that she had not been honest up 'till then and honest people didn't need to say, "Now I'll be honest with you."  She didn't take it well.  She quit me and eventually quit the business. 

So now..."let me be honest with you."  Great blog!

Posted by Marian Goetzinger Crystal Coast Real Estate NC (Pine Knoll Shores Realty 252-422-9000) 3 months ago

Such fun comments! I do want to address the issue of whether or not her comment was simply a figure of speech - I'm sure it is. I'm positive she doesn't sit down and ponder whether or not to be honest with this guy, and not with the other. But here's the thing. I was half asleep - or at least wishing I was half asleep - in the middle of the night - and those words jumped out at as if she'd screamed them. So much so that I just HAD to blog about it bright and early this morning! Yawn...

Anyway, if anything, I suppose the moral of the story (now that I've had my coffee) is to watch the figures of speech you use to soften your words. Say the following phrases out loud:

"to be perfectly honest..."

"I'm going to be honest with you..."

Do these phrases feel familiar to your vocal cords? They really do make a bad impression, as Marian's story describes!

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 3 months ago

I've watched Tatiana a few times, and I actually like her ... but I'm thinking maybe she wanted to destroy the friendship? :)

Because we are friends, maybe we can say things in a different way, or not have to watch our words as much, but we must be honest with all our clients.  That's the least we can do, and they expect that, and more.

I never use 'to be perfectly honest', because that would give the impression that I'm not always that.

 

Posted by Sylvie Conde, Broker | Toronto Real Estate (Sutton Group-Associates Realty Inc., Brokerage) 3 months ago

Jennifer,

When I hear comments like "since, I am your firiend", I run the other way...when we were in commericial real estate, we would deal with attorneys, and when we heard, "I am a dealmaker, not a dealbreaker", we knew to run like hell, because he/she was a deal breaker.  When I grew up in the Middle East, all the shopkeepers love to bargain, and they would say to my mother, you are like a sister to me, so I am going to give you my sister's price.  She would ignore it, and keep bargaining... Friends of this sort are best forgotten, as is Tatiana. 

Like Sylvie above said, why does one have to qualify their honesty, isn't that a requirement of the job?

Posted by Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) 3 months ago

I haven't seen the show, but you are right, honesty is the responsibility of every real estate agent with every transaction. It is not something reserved for a friend.

Posted by Integrity Mortgage Funding 3 months ago

i like thosethem do seen  shows on HGTVbut sometimes they do seem all drama

Posted by Dana Devine (Charles Rutenberg Realty) 3 months ago

Jennifer, very interesting.  HGTV - what will they come up with next.  I think I remember Tatiana - wasn't she on another real estate show on HGTV?  Anyway, we need to be honest with all clients, as our fiduciary duty, not as a friend! Great post!

Posted by Joyce & Terry Thomas Anthem Merrill Ranch AZ Real Estate (US Preferred Realty) 3 months ago

The Problem with all reality TV especially those that profess to teach and or give how to advice is that they first and foremost are about getting ratings.

Ratings that will keep them on the air. Outrageous attitudes and actions garner ratings.

LOL about the two comments. They remind me of a good friend of mine who once had a Tool Set for sale. When asked he told me that for me it would be $50. I exclaimed that I could probably by it new for $30.

His answer was " Thats true, but consider myself lucky that I was a friend. If I was family it would be $75. "

 

Posted by Downtown Portland Real Estate Broker~Herb Hamilton (RE/MAX Preferred Inc. Realtors) 3 months ago

Someone recommended I check out her show because it seemed "realistic." I had to inform this person that I wouldn't still be in business if I behaved the way this woman does. Terrifies me to think this is the image consumers have of Real Estate Agents!

Posted by Dawn Nuzzi ('Til Dawn Real Estate) 3 months ago

I too watch HGTV.  My husbands asks "don't you get enought of this stuff everyday"....of course the answer is "NO".  I love it.  I agree with Dawn.  I've seen the show and its a bit embarrassing.  Most agents are professional and I don't see that with Tatiana.  However, she seems to get the job done....at least in TV land.

Posted by Brandi Laffins (Century 21 Jeffries Lydon) 3 months ago

My sister who is my partner, recently turned a friend down when she ask that we list her home, which she wanted to overprice, sorry. I am so proud of her (my sister), it would have been easy for her to take the listing, but who knows what would happen when it doesn't sell.

Posted by Lorraine or Loretta Kratz-Certified Negotiation Experts, (Crescent Moon Realty, Inc. & Land N Sea Auctions.) 3 months ago

Sorry to get off-message (a little) but taking over-priced listings is bad?  Our market has Top Producers who routinely take (encourage?) over-pricing- to GET the listings- then somehow, almost alwways reduce those listings just a week or two later...  hmmm...what's going on?

Posted by Steve 3 months ago

Never use the phrase "I'll be honest with you".  What am I to think?  You've been dishonest up until now?  Sometimes I just refer back to the camparables in the neighborhood, and indicate that the price may be a bit too high.  The best way is often to look at what an appriaser might look at and indicate that it will be difficult to sell this price to an appriaser, so unless we have a cash buyer who does not want an appraisal, this price is not going to sell the home.

Posted by Geoff ONeill (John L. Scott Medford) 3 months ago

I like "on a scale of 1-10, how honest do you want me to be with you"  Of course, everyone wants a 10, then you can tell then the truth. 

Posted by Anonymous 3 months ago

I agree completely with your comment; so no you were not punchy.   As the others have noted, it is not a good sign when a sentence starts with those words.

She should use the same approach with friends or strangers as a professional.

Posted by Sharon Charboneau 3 months ago

Tough topic. We all do things for different reasons, but you're right. I HATE that phrase!

Posted by Vickie Nagy, Realtor, Pre-Foreclosure Specialist Certified, CDPE, 925.407.7987 (Keller Williams Realty in Danville CA) 3 months ago

Jennifer,

Friends don't let friends over price...and I am not sure it is the best policy to even list a friends house...

Posted by Lori Cofer ~ REALTOR® -- Pullman WA Real Estate -- 509-330-0086 (Beasley Realty) 3 months ago

Regardless of who I work with I believe in business bonding not personal bonding. I am expected to be an objective source of truth and some separation is required. By the way is Titiana from the Earl Schieb schoold of real estate? I can sell that house for $895,000! Some friend.

Posted by Joe Pryor.com Realtor Oklahoma Investment Properties (Redbud Realty) 3 months ago

Not a good rolemodel, but she is entertaining.  Just imagine if we all acted like her!  We would all be late, complain about all of our clients, and whine every time something goes wrong. 

Posted by Shana Haugen (Century 21 - Gold Key ) 3 months ago

We are avid HGTV watchers but so far we have not watched the Property Shop.   Maybe it's her hair or that Tatiana's promos portray her as the type of agent that I could not stand.

Posted by Bill Ladewig Your FHA Guru - FHA and VA Loans Since 1970 3 months ago

That is indeed an interesting comment.  I would have to wonder if I weren't her friend if she would at that moment be lying to me.  And if she claims to tell her friends the truth is that actually a lie?  I just don't see this as a good approach from any angle.  Plus I noticed her truth only lowered the old price a very little bit.

I know now when I need a good laugh I might try and catch an episode of this show.

Thanks for sharing.

Posted by Bob Murphy (Real Living Realty Services) 3 months ago

I never mix business w/ pleasure/friends.....They need to stay seperate then you don't run the risk of  an issue down the road.

 

Patricia/Seacoast NH

Posted by Patricia Aulson, REALTOR Portsmouth NH Homes-Hampton NH Homes (PRUDENTIAL VERANI REALTY - Portsmouth NH Real Estate ) 3 months ago

I doubt 5k's gonna make much difference with a 900k property that's overpriced, either.

Silly TV agents.

Reality TV has sooo jumped the shark, though...

 

Posted by Candice A Donofrio, Broker Fort Mohave, AZ Txt 928-201-4242 3 months ago

You have to be honest. Being honest can sometimes hurt a person. But I would rather be honest and upfront from the beginning rather than chance losing a friend over a deal gone bad.

Posted by Tom Brownmiller (Associates Real Estate and Investments) 3 months ago

My favorite saying is: "I can tell you the truth or I can tell you what you want to hear. Which one would you like?"

Almost 100% of people opt for the truth and it sets it up for you to deliver it.

Posted by Jim Lee, Knoxville Tennessee Realtor® (Realty Executives Associates) 3 months ago

Jennifer - Amazing isn't it? Sadly, there are some people who watch that #$%^ and feel because it is on TV there must be some credibility to what she says. Overpriced at $900,000 and I'll list it for $895,000 .... give me a break!

Posted by Kathleen Daniels, CDPE (San Jose-Silicon Valley Real Estate (Intero San Jose Ca)) 3 months ago

I am going to have to look for this show on HGTV the next time I can't sleep! We do have to be honest with not only our friends but ALL clients! Of course, they won't listen but we have to at least give it a shot!!

Posted by Terrie Leighton , REALTOR, CDRS, Northern Nevada Real Estate (Ferrari-Lund Real Estate, Northern Nevada) 3 months ago

Jim #66, I like your approach!

I've never been a proponent of "brutal honesty". I don't think there should be anything brutal about dealing with people (well, most people, but that's another conversation!). However, what is someone hiring you for if you are not at least going to give your honest, professional opinion?!

Posted by Deena Cottingham, Home Stager & Photographer (GreenApple Staging & Images, Calgary Staging & Photography) 3 months ago

I love HGTV and have seen that show. I am always brutally honest with my clients. I would rather tell them the harsh reality up front than waste their time or mine.

Posted by Kristi DeFazio Colorado Springs Real Estate 719-459-5468 (RE/MAX Advantage) 3 months ago

Jen, I like your signature. As far as this blog goes, yes, honesty should be part of any sales relationship that isn't short-sighted.

Posted by Agent Aaron @ 512-845-4204 for Kyle TX Buda TX Austin TX Real Estate (StepStone Realty, LLC) 3 months ago

I dont have HGTV.  Wish I did.  I would like to see her in action.

Posted by Angelia Garcia (Francesca Realty.LLC) 3 months ago

That show is so ridiculous, but at the same time intriguing.  It is my opinion that we are the advisors and should give the best advice to those who choose to hire us - whether they are friends, family or foe.

Posted by DeAnne Davidson, GRI 3 months ago

When I hear the phrase "I'll be honest with you" it connotes to me that all previous discussions had been untrue.  It seems like an innocent comment but I never use it.  I have not seen the show but will try to view it in the future.  Thanks Jennifer!

Posted by Kevin J. May Naples, FL Southwest Florida Real Estate (Prudential Florida Realty) 3 months ago

Unfortunately, I think many of us in this profession are partly to blame for the negative view of us.  Too many agents STILL take overpriced listings just to have a listing. I have none at the moment because I refuse to take a listing overpriced but the sellers know someone out there will so they just move on.  I have unfortunately been one of those who bought into the sellers sob story and listed overpriced in the hopes that someone would come around eventually offering their price even though I knew full well that would never happen.  I won't do it again.  Friend/relative or not.  I believe it is a complete injustice to the seller and is in no way fulfilling your fiduciary duties by taking a knowingly overpriced listing. It happens all the time - listing overpriced - agent comes to realization - pleads with selller to reduce - seller refuses - agent caves again "seller will wait until that "special someone" comes and makes full (overpriced) offer.  What I want to know is why aren't more brokers stepping in and stopping the practice.  I know every one of us has taken some course on the foils of taking an overpriced listing and all of the reasons we shouldn't but when the seller starts to push - so many of us fall flat at saying no!  If more brokers were to intervene and stop the practice, there would be more salable listings and much happier sellers!

Posted by Diana Hoyt (Lakes Region Buchanan Group, LLC) 3 months ago

Jennifer,  There are quite a few people trying to play what I call the Real estate Loto here these days.  Prices have moved up so people are thinking they are going to get lucky and score big.  It's going to be a hard come down when it happens.

Posted by Real Estate, St. Johns, Newfoundland R. Greg Osmond, Realtor (Sutton Group-Capital Realty Ltd.) 3 months ago

Bottom line. Honesty is the most important part of our relationship. I don't have to be your friend to be honest with you.

Posted by Dennis Puckett (Adams,Cameron & Co.) 3 months ago

I've never seen the show, but that is a very funny tag line. 

Posted by Mary Bowen, The Woodlands Texas Real Estate & Relocation Specialist (Coldwell Banker United, Realtor) 3 months ago

I guess anyone can get a reality show these days. What happened to being honest with EVERYONE you work with? Not just your friends. Why would you list a property over value if you were a "friend". Did you not sit down and have a conversation with your "friend" before you put the property on the market as to what the value is? Provide comps? This ladysounds like a peach. With "friends" like that, who needs enemies?

Posted by Stephanie Reynolds (AgentsOfPossibility.com, REALTOR, GRI, ePro at CMI, Inc. ) 3 months ago

I had my eyes opened by my 4 year old grandson recently when he asked me a question and I began by saying "Well, to tell you the truth..."  He stopped me cold and said "You mean you've been LYING to me all this time?"  I have to wonder the same about Tatiana.

Posted by Kate Wheeler CCIM Murphy NC Real Estate for Sale (Country Homes and Land Murphy NC Realtor ) 3 months ago

Why would you do the disservice of allowing them to over price? you would think you could say "it wont sell at that price" to a friend???

Posted by Robert Rauf (REMN The Real Estate Mortgage Network) 3 months ago

This must have become one of those figures of speech that society ahs latched onto. I hear it all too often when talking to people. In fact, you hear it so much that that I find myself saying it when I am not paying attention. I agree that the first thing that comes to mind when someone says that is  they were lying to me about everything else.

Posted by Guy Thomas (WR Starkey Mortgage) 3 months ago

I spoke to a resident assistant doctor at a hospital yesterday and he told me he would rather work with me, because the Realtor he WAS working with said that she did not want to help him buy an investment home that was priced at $100,000, because she would not make enough money.......

SINCE WHEN are we supposed to talk to our clients like THAT??!!??

=-P

 

Posted by Chicago, Illinois homes for sale ---- Alexander Harb (The Knights Team Referral Group) 3 months ago

The "real estate goddess" asks to lower it a paltry $5,000 on that price? Give me a break. Should make NO DIFFERENCE in the action on this one Jennifer!! A whole 1/2 percent reduction....Does she even have a license?? or common sense!!!???

Posted by Gary Woltal - Associate Broker REALTOR® Dallas Ft. Worth (Keller Williams Realty) 3 months ago

I am always leary of when someone says "let me be honest with you".

Posted by Sharon Paxson Newport Beach Real Estate (Prudential California Realty, DRE License 01501912) 3 months ago

Please all believe that the shows you see are partially staged!  Yes I agree that it is our responsibility to take a listing at the correct price friend or foe.....once a client then honesty is the only policy.  TV is TV lets not get crazy LOL.  Happy Thanksgiving everyone and remember to watch the Parade if you have a few minutes.  It rings in the start of the season. Enjoy and keep up the honesty and integrity we all must hold ourselves to.  

Posted by Denise Humbert (Coach Realtors) 3 months ago

Oh, but she is GREAT tv (and yes, admittedly, a little hottie LOL)...too bad she reinforces the negative stereotypes, agreed, but so do the shows who always have the MOST ANNOYING CLIENTS on the face of the earth!  LOL  They are sooo much more fun to watch, though, than the nice clients.

Posted by Susan Haughton Alexandria, VA REALTOR® www.susanmovesyou.com (Long & Foster REALTORS® Old Town Alexandria) 3 months ago

I tell folks "the truth" even when they don't want to hear it... Being a friend is not a prerequisite.

Posted by Debbie Summers - MoveToLakeMary.com or 407-758-1020 (Charles Rutenberg Realty - Orlando, Florida) 3 months ago

Jennifer - yep We saw this show last night as well... I thought it was a classic line myself... Very funny how these reality shows convey the market to the public... Just my 2 cents...

What about the future daughter in law that decluttered the future mother in laws house? That was priceless.... :-)

Posted by Robert Hammerstein (Coldwell Banker) 3 months ago

So yea...If I told I being honest....Was the person ..not being honest before...Hey u got a friend in Denver....http://www.youtube.com/watch?v=q7hDnKtc9oM

Posted by THE DIGIORGIO GROUP / Gary DiGiorgio (303) 898 - GARY 3 months ago

So yea...If I told I being honest....Was the person ..not being honest before...Hey u got a friend in Denver....http://www.youtube.com/watch?v=q7hDnKtc9oM

Posted by THE DIGIORGIO GROUP / Gary DiGiorgio (303) 898 - GARY 3 months ago

So yea...If I told I being honest....Was the person ..not being honest before...Hey u got a friend in Denver....http://www.youtube.com/watch?v=q7hDnKtc9oM

Posted by THE DIGIORGIO GROUP / Gary DiGiorgio (303) 898 - GARY 3 months ago

Jennifer,

I am to have to see this show.

I too thought, $5,000 isn't going to make a difference in that price range.

But I don't know her market as I am sure she does. ;)

Posted by Brenda Harmon (Century 21 Beal, Inc College Station, Texas) 3 months ago

I may not always tell my clients what they want to hear but I always tell them 'what they need to know to make an informed decision'!  Friends included!!!!

Posted by Greg Adams, CDPE, Broker Associate, DRE #01298081 (Re/Max Gold) 3 months ago

Regarding the "price reduction" - I don't think she considered it a reduction - just a willingness to list it at pretty much the same price until she could beat him down. So, while she's not my favorite prototype of a real estate agent, at least she wasn't trying to say that $5k would make a difference...

Those who saw it - did you notice that they got their "lowball" offer fairly quickly - and when it didn't appear it was going to come together, she fussed over "If this buyer walks, I don't know WHAT we'll do." Uh... look for another one?

Posted by Jennifer Allan (Jennifer Allan, Inc.) 3 months ago

Honesty is the ONLY policy, friend or not.  It makes one wonder how she stays in business?  Great post, I'll look for the show the next time I can't sleep or just need a good chuckle.

Posted by Wendy Wallace (Elite Homes Realty) 3 months ago

LOL -- thanks for sharing this. No matter who the seller is, there simply is, in my opinion, no point in taking an overpriced listing.

Posted by Peggy Wester Real Estate Agent Ozaukee & Washington County Real Estate (Shorewest Realtors) 3 months ago

Friends are the hardest to take listings from.  Family can be hard, but its the friends that expect more.  And if the dont get it sold asap, they get mad! And tell everyone about their frustrations.  In the future I am going to try NOT to take listings from friends.

Posted by Trisha Pennington (Coldwell Banker Reilly & Sons) 3 months ago

Jennifer:

Friends and family are the hardest listings.  They don't appreciate all that you do,  they want a piece of the pie and they won't listen even when youi tell them the truth.  I try to steer clear of those who expect too much.

Posted by Carol Pease ABR, CDPE, CRS, SFR (512) 721-6320 ( Keller Wiliams Realty - Cedar Park, TX ) 3 months ago

Amen, Sistah...  Honesty is part of our code of ethics...friend or no friend...family or no family.  You're not punchy...  Hey...you should do a show...

Posted by Claire Record (Southland Log Homes) 3 months ago

I am always a little reluctant to list a friend or family members home for that reason. However, all I do is educate them like I would any other seller and hopefully that allows them to make a rational decision. Good luck!

Posted by Mike Carpino Realtor from Lake Norman to Uptown Charlotte, NC (Lake And Town Realty) 3 months ago

So, what's the difference between $900,000 and $895,000? Or $90,000 and $89,500? Nothing really. At $9,000 and $8,950 we are talking a percentage ... I just walked from an over priced listing opportunity (liability?)

Posted by Susanne Novak, ABR, FIS, GRI - HUD, REO & Investment Specialist (Solutions For Real Estate) 3 months ago

I would agree with you.  It seems that when one is on TV there is no rational thinking.

Posted by Damon Gettier Broker/Owner ABRM, GRI, CDPE (RE/MAX 1st REALTY- Roanoke Virginia Short Sale Expert) 3 months ago

I don't think you're fussy or punchy.  I don't think that honesty should be limited to friendship. It's part of what we need to do to effectively help clients.

Posted by Christine Donovan Costa Mesa Real Estate Broker/Attorney 800-610-7253 DRE01267479 (Donovan Blatt Team - Donovan Group Realty) 3 months ago

Even if you are not friends let's be honest...right?

Rick

Posted by Richard Goates ECO Broker Redding Ca Real Estate (LUX Real Estate Group at Keller Williams) 3 months ago
Well crap...if I can't lie to my friends...who can I lie to?
Posted by Chuck Capan, REALTOR® Licensed In IL. - Moline Homes Quad Cities Real Estate (Mel Foster Co) 3 months ago

Excellent observation.  I've never watched this show - seems like whenever I turn on HGTV they're just rerunning House Hunters or House Hunters International - both of which I totally hate.  lol

Every client deserves honesty.

Posted by Karen Rice | Lake Wallenpaupack | Pike & Wayne County, Northeast PA Homes (WEICHERT, REALTORS® Paupack Group ) 3 months ago

I totally agree with you.  I recently secured a listing over other agents because of my honesty.  I posted a blog about it also.

Posted by Sybil Campbell REALTOR® ABR, SRES Williamsburg Va homes for sale (Long and Foster, REALTORS®) 3 months ago

Selling a friends property is tricky. Tatiana is a celebrity now. She can make new friends!

Posted by Tigard Oregon Homes for Sale>> Wayne B. Pruner, GRI (Oregon First) 3 months ago

I found I didn't want to watch the show again after I saw it once, so I don't know much about the show/her.

Now, about high-priced listings.  A good line is "This is what the market is saying about the price at this time.  Do you want to sell at this time?"

Posted by Jill Schmidt, serving Denver & Littleton area (Greenwood Village, Centennial, Highlands Ranch, Aurora ) 3 months ago

lovely teacup purpie for .......Last night I watched Million Dollar Listing and the listing was secured in the end when a little dog was pulled out of a bag to close the deal!  I thought I should send you all a little dog for the holidays.  I'm writing to the North Pole right now.  If you were dishonest and bad you will be getting a lump of coal.  Denise Humbert, Coach Realtors

Posted by Anonymous 3 months ago

Ok folks coffee break is over, back to work, just kidding, I need your help on the following.

I moved from USA back to my home country of Canada after a short sale, as I am sure you all know very close to the deal closing in came the promisary note for 13k if we didnt sign the folks ready to move into our house would be out in the cold. I agreed to sign, we moved out of the country and signed over power of attorney, we just recived a letter asking us to sign the promisary note that this documnet could not be signed by power of attorney. I have a contract job for 3 months then I will be out of work again, the primary reason we had a short sale in the first place, I sent a letter back telling them I could not agree to pay on this until I have a full time job. My question is what can they do now that I have moved out of the country.

Thanks.

Posted by Chuck Rose 3 months ago

Jennifer, I have watched several episodes of this sow since it started last year. She was a hot shot top producer who decided to open her own company. She is in Canada, I think. She has a very strong personality to put it mildly. And most of her clients are just like her.

I think a better way to put it is "Can I be direct with you?" Saying your going to be honest makes them think you are not. And hello, knocking $5,000 of is not enough for it to be considered priced right.

Posted by Ann Cordes (Keller-Williams of Waco) 3 months ago

Tatiana has a huge ego and she makes the rest of us look bad. Although she does have cool hair : )

Posted by Maureen Boyle 3 months ago

Tatiana has a great name for a Real Estate office/business "The Property Shop" I wish I would have thought of it~ my sister always watches HGTV and she always says "do agents realy talk like that?" I try to believe the audiance knows this is a TV show not real life~  I have to admit she has a go getter personality...

Posted by Karol Yeager (REALTY FIVE of Defiance) 3 months ago

Perhaps the better way to phrase it would be "if I'm going to be FRANK with you" rather than "if I'm going to be HONEST".

Posted by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals, Lancaster PA) 2 months ago

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