From Listed to SOLD - How to Sell Those Listings You Work So Hard to Get!


What if...?

What if...

Your accountant prepared your taxes using last year's rules?wonder

   Your physician treated your arthritis with an expired prescription?

      Your painter painted your house using 5-year old paint?

        Your child's kindergarten teacher taught using 1970's methods?

          Your stockbroker traded using 1990's strategies?

               Your real estate agent priced your home using early 2007 comps?


copyright Jennifer Allan 2007

It's Here!


The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Comment balloon 16 commentsJennifer Allan-Hagedorn • October 17 2007 08:35AM


Jennifer, the house would sit on the market and expire so you can come in and get the job done--that's what would happen! 
Posted by Amanda Evans, Real Estate Broker - Fort Worth Texas (DFW Living) almost 13 years ago
My biggest beef...Pricing is the key to it all.  I post about it often, because it is SOOOO important.  You have to do a little work to get it right.  If you are right everything else will fall into place.
Posted by Brandon Causey, Realtor, Coastal Palmetto Realty LLC (Coastal Palmetto Realty LLC) almost 13 years ago
Posted by Richard Dmochowski, ABR, CRS, e-Pro, SRES (ERA Hemlock Sales Agency) almost 13 years ago
These days, I only go back 3 months for comps.  If I don't find anything that sold within the past 3 months, I look at what is active in MLS and for how long.
Posted by Nancy Brenner, Roswell Georgia Real Estate Agent (Referral Associates of Georgia, Inc.) almost 13 years ago

We real estate agents want to be valued as professionals. This means keeping up with our market (on a daily basis!) and learning new strategies when the old ones become obsolete. Our world is changing! The old methods and certainly the old comps are irrelevant today.

Sorry - I seem to be on a soapbox these days about the topic of listings! But I really do think that if we all (or at least some of us) strive for a higher level of competence and professionalism, we can make a difference!

What is, is. Let's figure out how to work with WHAT IS and show the world that we Reeeel-a-tors are worth the hefty commissions we charge! This may be a golden opportunity!!!

Rah Rah!

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago
Jennifer - How did you get so smart? I love this blog as well as your previous one! Thanks!
Posted by Linda Scanlan (A Fan of AR) almost 13 years ago

Awwwww shucks. Good genes, I suppose, along with a Mom-Given dose of common sense...


Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago

Well said ... This point goes for our customers too ... they see the price the neighbor paid two years ago and think that they should get at least the same.  Funny thing is it does not matter how smart the person is, when it comes to their own house they can only see things through rose-colored glasses.

Case in point.  My brother sold his San Diego home and made $300k moved to DC and even though he knew he would only be there 2 years bought a home and spent $50k on improvements.  Home comped $40k less than he paid when he sold this past spring --- even after the improvements.  My brother the doctor told me when he bought the property that he assumed that home prices would at least go up 5-7%.

Point being, as real estate professionals, one of our jobs is to keep the emotions out of the transaction ... that can be a hard job.

Posted by Allen C. Wright, NS, AHS, REPS (RealtyU) almost 13 years ago

Your real estate agent priced your home using early 2007 comps?

I love this statement: Another word for overpriced listing..... or waiting for the market to catch up with the listing price in the future. I learnt well!

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) almost 13 years ago

And what if your agent used houses that don't comp AT ALL, just because they were too LAZY to find the real ones?

That's the one that really burns me up!

Posted by Prudential Preferred Realty Butler PA (Prudential Preferred Realty) almost 13 years ago
And what if you wore clothes that are more than 10 years old. Professionalism needs to be all encompassing.
Posted by Rob Baldwin, REALTOR, Santa Clarita (US ECO-GREEN REAL ESTATE INC.) almost 13 years ago
Thats what I just went through last night on my appointment for a listing...I only went back to July. I told them the price was going down while we were talking.
Posted by Neal Bloom, Realtor CRS-Weston FL Real Estate (Brokered by eXp Realty LLC) almost 13 years ago

Neal - Florida scares me! How did the sellers respond to THAT statement?

Rob - Oops - I live in ratty yoga pants... but since I work from home, I guess it's okay. Good point.



Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago
Jennifer - this is great. can i get permission to use that on the next 5000 postcards I send to strangers? ok, how about can i use it in any other format. it is priceless. it is priceless. did i is priceless.
Posted by John MacArthur, Licensed Maryland/DC Realtor, Metro DC Homes (Century 21 Redwood) almost 13 years ago
Yes, JMac! Cause you're so special. And thank you.
Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago
This is short, sweet and to the point.  Love it!
Posted by Anonymous almost 13 years ago

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