From Listed to SOLD - How to Sell Those Listings You Work So Hard to Get!


Is There Really an A$$ for Every Saddle?

Last fall, I wrote a book specifically for the NAR convention called: 74 Ways to Sell Your Listings in Today's Market.

But after it went to press, I slapped myself in the head because there's one topic I didn't cover in the book and I should have.  So, I'll address it here. 

The question I didn't answer was: "If I do each and every one of your 74 thingees to sell my listing, can you swsguarantee that it WILL sell?"


Sure wish I could. With all my heart, I wish I could promise everyone who buys my book and puts my advice into action that their listings will sell within xx days. But that would be a lie and I'd never lie to my friends.

Here's the thing. There simply may not be a demand for your listing right now. There may literally be NO buyers for what you're selling.

I had a broker once who made the statement "There's an a$$ for every saddle." Cute, huh? All she meant was that every home will sell eventually. And it was true, back then. Today? Not so much.

There simply aren't enough buyers out there. Very few of today's buyers are willing to take a chance on their home purchase. If your listing offers any sort of investment risk, it may not be sellable. Right now, anyway.

So, if your listing isn't selling and you've done everything you could possibly do, it's NOT YOUR FAULT!  Please stop agonizing over what else you can do or who else you can call. You've done your best and none of us are miracle-workers.

Stop losing sleep. Rest easy. You're too cute to look so stressed out!



It's Here!


The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!









Comment balloon 28 commentsJennifer Allan-Hagedorn • November 09 2007 05:42PM


Makes more sense to me as "There's a saddle for every ass" but whatever.
Posted by Karen Webster...Grand Rapids, MI Realtor (5 Star Real Estate, Grand Rapids MI) almost 13 years ago
But I always thought the right price would sell anything?!! LOL
Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) almost 13 years ago

Karen - maybe that's what she said. It does make a little more sense, doesn't it?

Debbie - It's a fine line - if a home is simply not in demand, even the "right price" won't move it. I'm sure at SOME price, it will sell, although I"ve seen some grossly "underpriced" homes lately that are just sitting. Frankly, I think buyers will still pay good money for a great house. A bad house - no one wants it at any price.

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago
Thanks for that. Just lowered 2 more homes today and one into short sell. We have done everything possible to get these sold and they are still languishing.
Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) almost 13 years ago
Jennifer you are so true I have some listings that I just dont know what else to do to sell them. One is my in-laws luxury home. We are at 135 days on market which still isnt bad, but it's hard not to agonize over that.
Posted by Heather the Realtor Orlando, Lake Mary, First Time Home Buyers, Bank Owned Homes (LemonTree Realty) almost 13 years ago

Hmmm.....isn't this your attitude in "any market"?  It should be.


Patricia Aulson/Seacoast NH/ME/MA 

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) almost 13 years ago
Jennifer ~ what refreshing words.  I've actually said the same thing recently to others...when you've done all you can do that's all you can do. 
Posted by Joddie Roberts, Your Spokane Realtor - Spokane, WA (Mountain Real Estate and Property Management) almost 13 years ago

In the car business (years ago!) we had the ugliest new car you could build. It was the wrong color, the wrong options and the wrong price. We had this thing on our lot for a year!

Then one day this lady walks in and discovers the car she had been searching for! She didn't even ask for a discount (beyond the ones we were throwing at it to get rid of it!) She was happy and last I knew was still driving it.

Yes, there is an a$$ for every saddle. And I do think every home will sell, eventually. The question is as an agent, do you want to be the one hanging on to it for a year, spending all the money marketing it on the off chance that you might get lucky? Probably not. You never know which one this happens on either.

Posted by Charlotte Home Loans Your Charlotte Mortgage Lender almost 13 years ago

JA - Yes every home will sell eventually based on PTC (Price, Terms and Condition) ... unfortunately with the over heated market it may take some  (... no ... ) Lots of time in certain markets


Good Luck Next Week

Posted by Allen C. Wright, NS, AHS, REPS (RealtyU) almost 13 years ago
J-Dawg - It is a hard world for a saddle tramp when the market is happy riding bareback. I appreciate your noticing all the weight I have lost. It has been too long since a sassy little filly called me cute.
Posted by John MacArthur, Licensed Maryland/DC Realtor, Metro DC Homes (Century 21 Redwood) almost 13 years ago
I believe that every house can sell at the "right price". What the "right price" is, that's another story. If it is low enough, any house can sell in the short time frame. Whether the Seller that sells wants to acknowledge it.
Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) almost 13 years ago
I agree with you, I just wish our seller would think the same thing before going to another Realtor...
Posted by Wayne Miller almost 13 years ago

I sell the beat down donkeys that nobody else wants or are anxious to get rid of, and yes they do sell! 

I've never bought or read any of your material, but I am a follower of your insight on this site and other forums (I think I'm a cyber groupie!).  I referred a new agent to your site a few months ago (which I hate to suggest a new agent pay more money for the attempt to start out).  Not sure if she follewed up on it or not though. 

Good luck with the new book and have fun in Vegas! 

Posted by Chad Baird (Re/Max Spirit) almost 13 years ago

I would do onehundredandseventy things at this point, and I don't think it will help.  People can't afford to lower their price any more than they already have, and they have a serious need to move.  Where can you go with that?

I hate feeling helpless!

Posted by Prudential Preferred Realty Butler PA (Prudential Preferred Realty) almost 13 years ago

Jayne - It's so easy for us to be judgmental about our over-mortgaged clients, but that's a dangerous place to go. If your clients can't or won't lower their price, respect that they are adults and have made the right decision for them. It sounds as if you "get" that. So stop feeling helpless! (yeah, easy for me to say).

JMac - how much weight have you lost? I'm following in your footsteps - lost 4 pounds in three days!

I've always been on the "at the right price anything will sell" bandwagon, but I'm not so sure anymore. Of course, the wrong price will kill any sale, but if a house has too many fatal flaws, I'm not sure there is a buyer! Buyers are fussy and they aren't going to buy a mangy dog - they'll compromise on other features before they'll buy something they don't really want.

I could be wrong - and that would be okay!

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago

Are you inside my head??  I was just thinking about this because I'm writing out my whole process - soup to nuts.  And part of that is looking again at my marketing plan where I do the 70 things.  And I know this question will continue to come up right at this point in the conversation.  Can I guarantee it?  No.  I wish I could but even with lowered prices and doing every single thing right, there are not enough buyers right now to match to every house.

We have to be perfect in this market to get a shot.  And that's what we are working for:  the shot.

hmmm... seems like the same thing we are doing with our marketing plans - looking for the at bats so that some of them become clients where we discuss the 70 items required.

Posted by Josette Skilling (Keller Williams Capital Properties) almost 13 years ago
Yes, Josette - you and I are on a vibe!
Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago

OK, so I'm going to point out that there are two types of a$$es, the donkey-kind and the kind that sits ON TOP of the saddle.  I think the saying as Jennifer said it is correct, but they are referring to the other kind of ass, the kind on top of the saddle.  LOL!

Jennifer, I want this book too, but only if you sign it for me.  So now I'm up to two books, lordy!  Very appropriate for our current market though, thanks!  See you in Vegas!

Posted by Marlene Scheffer, Realtor to Kitsap County, WA (Realty Station) almost 13 years ago
Yep.......I couldn't agree more. Poinciana Fl is NOT a buyers market right now. It is a nonexistant market where we may or may not sell your house no matter what we do. If there are no buyers and only 2% of the inventory is selling every month not much I can do about that.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) almost 13 years ago
Jennifer - You've got that right!  In a cookie cutter neighborhood, price would likely be a deciding factor for the buyer looking on that street.  But then consider a "unique" property that is right for a small pool of buyers (and they are out there - there's just a lot less of them) and you've got a marketing challenge.  No doubt dropping the price might bring in more buyers...but the "right" buyer will find it in time - God willing - like Ed Nailor showed! 
Posted by Irene Morales Ward, Realtor - e-Pro - Northern Virginia Real Estate (REMAX Distinctive Real Estate, Inc.) almost 13 years ago
Ahhh Jennifer, you are so right. In the area of So Cal that I am in we figure there is 1 buyer for every 14 homes currently on the market. And that number could be a little conservative.
Posted by Rob Baldwin, REALTOR, Santa Clarita (US ECO-GREEN REAL ESTATE INC.) almost 13 years ago
Preach it Jennifer! That's right onthe money! Sometimes the demand is just not there!
Posted by Linda Scanlan (A Fan of AR) almost 13 years ago

I got your book yesterday.  It looks great!

I appreciate this post.  I've been struggling with a few listings.  I've done all I can but hire a brass band.  <<sigh>> 

Posted by Maggie Dokic | Miami, FL | 888.883.8509 X101, GREEN, CDPE, SFR, Pinecrest | Palmetto Bay | (eXp Realty LLC) almost 13 years ago
There is a price that will sell just about any house... the question is, are you willing to go there? Would a house sell if we priced it at half of today's "market value" Is there a buyer out there that would step up to the plate and say "hell yeah', i'll buy it for that!.. I think so, as long as everything else is ok.. location, condition etc. But you say "HALF!?!?. Yeah I know.. tough pill to swallow, but we are bebating wether there is a A$$ for every saddle, and I say most definately yes... at some price.
Posted by Rick Riley (RE/MAX Realty Group) almost 13 years ago
Rick -- but... what if EVERYONE priced their homes at "half" the market - we'd be in the same spot - simply not enough buyers for the inventory!!
Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago

Hi Jennifer, Sorry for the long delay. If home prices were suddenly cut in half, I think there would be a feeding frenzy like you wouldn't believe. First time home buyers could get back in the market and that would cause a ripple effect all the way up.

I believe there is a pent up demand out there. Kids are graduating from College and moving back in with their parents because they simply can't afford these prices. Families are "doubling up" and there are those who would like to move but they are stuck. The slowdown in the market was inevitable because wages did not rise with the rapid increase in home prices.

BTW, Keep up the good work. I read everything you write and I am totally seduced. :)

Posted by Rick Riley (RE/MAX Realty Group) almost 13 years ago
Rick - well, yeah! What an interesting perspective. In fact, it's something to look forward to, even if prices don't fall by half. I wonder if, after all this shakes out, there might be an explosion due to the pent-up demand. I, personally, have some real estate "desires" that I'm putting off; imagine how many others are in the same position. Selling real estate might be a TON of fun in a year or two!!!
Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) almost 13 years ago
I was so consufed about what to buy, but this makes it understandable.
Posted by Geri about 9 years ago

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