From Listed to SOLD - How to Sell Those Listings You Work So Hard to Get!

head_left_image

Even if They Don't Complain... Sellers Notice

A few weeks ago, I wrote a blog called: "How to Wow Your Seller - The Favorit-est Tips" where I listed the results of a little survey I did following a SWS Teleseminar on the subject of knocking the sox off your seller client so that they'd be delighted to tell everyone they know how awesome you are. 

One of the final comments on the blog was from my friend Charles Stallions who said "Certainly a lot of great points, I often wonder if the sellers forget that their home is even for sale as they never seem to call either to ask what is going on as well."

That got me thinking... and inspired me to re-post a blog I wrote several years back about even if seller isn't asking... he or she is certainly noticing... 

"Even If They Don't Complain... Sellers Notice"

--  If the brochure box is empty... they notice

--  If the brochures still show the original price after two reductions... they notice

--  If their agent doesn't offer to do an Open House ... they notice

--  If no feedback cometh after showings... they notice

--  If the agent doesn't check in at least weekly... they notice

--  If there haven't been any showings in a month... they notice

--  If their agent hasn't updated them on market activity... they notice

--  If their online photos are from two seasons ago... they notice

--  If the only time they hear from their agent is when he calls to ask for a price reduction... they notice

Just because a seller doesn't complain doesn't mean he's happy. And just because he's not complaining to his agent doesn't mean he's keeping quiet elsewhere. Trust me on this. If his agent doesn't seem to care about selling his home... the seller notices.

***

Here is a short survey about the things a real estate agent can do to make sure his or her seller knows he or she cares! If you have a few minutes.... just click this link to participate - http://survey.constantcontact.com/survey/a07e7km90vrhh7rmfut/start 

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 112 commentsJennifer Allan-Hagedorn • May 28 2013 04:12AM

Comments

Jennifer, Great tips for agents. When I see some information in the mls  I often wonder if the sellers are aware of it.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 6 years ago

Gita - isn't it amazing? And some of the pictures... ack! 

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago

As usual, Jennifer, some great tips here.  Yes, sellers notice.  They live in their home every day, so it's always on their mind.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 6 years ago

Doing inspections I often see MLS information which is fuzzy to be sure, but sometimes downright wrong.  Once a house overlooking what was mostly a dry pond bed fed by street rain water, the listing info said, "water view."

That certainly can't get you ahead in the long run.

This is excellent Jennifer.  You should consider posting this in the Best Practices Group!

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 6 years ago

Jennifer- I think these are great points.  Sellers may not say anything to you but that doesn't mean they aren't "mentioning" this to others. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 6 years ago

Hello Jennifer,  I think you are so right, clients see what we do and do not do.  Your list is a great reminder,  Thank You!  suggested.

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) over 6 years ago

In this business you can not ignore your client...because, as you say, they do notice. And they will remember - long after the agent has moved on!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) over 6 years ago

Good morning Jennifer,

Oh yes the seller notices and tells everyone they come in contact when their agent is not responsive and doing a bad job!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 6 years ago

I've had my own homes listed with agents in the past, and have almost always been disappointed in the communication I've gotten - and believe me... I NOTICE and DO NOT keep my mouth shut. Sadly, even when I've politely asked for information or more communication, I've gotten one of two results: 1) empty promises to provide it; or 2) arguments as to why I shouldn't need it. 

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago

Some agents are in for the "numbers" - they are accomplished at getting listings and this seems to be their primary focus.  After all, the majority of their listings will eventually sell, they'll get paid and that's the bottom line for them. Referrals are not a way of doing business for them, constantly going after new business is their MO. Other agents are in it to do a great job and to serve their clients well.  The difference can be stark. 

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) over 6 years ago

I use my marketing plan as a checklist.  If I told them I'm going to do something I put it in my calendar and I do it...they notice.

Posted by Marc McMaster, Putting my clients before myself (RE/MAX Centre Realty) over 6 years ago

It's so true Jennifer. I think after the seller noticed these things, they'd be going with another agent!

Posted by Suzanne Otto, Your Montgomery County PA home stager (Six Twenty Designs) over 6 years ago

Very good Jennifer. I'd say this is all true and it's all part of customer service. Thank you for posting.

Posted by Richard Bazinet /MBA, CRS, ABR, Phoenix Scottsdale. Sellers, Buyers & Relocations (West USA Realty) over 6 years ago

It was that agents listed the property and said hope it sells today if the property is listed right it is sold in just day's.

 

Times have changed and the way of doing business has also.

Posted by David Opoka over 6 years ago
Excellent reminder Jennifer. We need to communicate often if we want sellers to be impressed with our service.
Posted by Bill and MaryAnn Wagner, Jersey Shore and South Jersey Real Estate (Wagner Real Estate Group) over 6 years ago

Jennifer, all fantastic points! Glad you put this out there to remind us.

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) over 6 years ago

This is so true...just because they are quiet doesn't mean they are happy.  It's important to update your clients continually, and this is just a very good reminder. 

Posted by Brenda Mullen, Your San Antonio TX Real Estate Agent!! (RE/MAX Access) over 6 years ago

Hi, Jennifer.

I read this great post when you first wrote it. I agree with the concept but I have been shocked, when sellers are listed with another agent, that they DON'T seem to notice that the sign on their property is faded, mud-spattered, cattywampus and overgrown with weeds or that the info box is always empty....even more shocked when they re-list with the same agent over and over.

Congratulations on the Feature!

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) over 6 years ago

Great tips! From somebody just starting out it is good to get this info from someone who has been doing it for a while, thanks.

Posted by Joey Muto, Joey Muto (Better Homes and Gardens Laviano and Assoc.) over 6 years ago

Here is a short survey about the things a real estate agent can do to make sure his or her seller knows he or she cares! If you have a few minutes.... just click this link to participate - http://survey.constantcontact.com/survey/a07e7km90vrhh7rmfut/start 

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago

You are right.  A bad rep from seller goes a long way in not getting other listings.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (The Celtic Connection Realty) over 6 years ago

Jennifer

This is an excellent reminder to us all.  One of the biggest complaints we hear about in the surveys, etc. from sellers is lack of communication from their agents. They may never say a word but you can bet they are very well aware, and no doubt are telling their friends or neighbors, especailly when asked " how is your house sale going?"

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) over 6 years ago

Jennifer, you hit 'em all.  I agree with Jeff #24 that the biggest complaint is that there is no feedback.  People need to be kept informed.  

Posted by Gary Frimann, CRS, GRI, REALTOR and Broker (Eagle Ridge Realty / Signature Homes & Estates) over 6 years ago

Actually, I'm thinking by the time a seller DOES complain - they are REALLY ticked off - much better to keep them happy from Day One!! 

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago

The best thing to do is make the seller aware of your marketing efforts and give them weekly updates even when nobody has come to visit the home.

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (RentVest) over 6 years ago

Wonderful list, Jennifer. I've often been shocked at what some agents seem to get away with. It's like all is forgiven if the house eventually does sell.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) over 6 years ago

All things a good real estate agent should be doing all the time. Most sellers I have now are not big on open houses.  

Posted by Bill Reddington, Destin Florida Real Estate (Re/max Southern Realty) over 6 years ago

All to be very true Jennifer! Making the seller happy is sometimes a tedious job but well worth it in the end.

Posted by Marilyn Wier, Your League City & Surrounding Areas REALTOR! (RE/MAX Space Center) over 6 years ago

Jennifer -- you are right, as a lot of people will notice things and not complain or comment to you, but will be very able and willing to tell all their friends about how poor the service was from that agent.

Posted by Steven Cook (No Longer Processing Mortgages.) over 6 years ago

Hi Jennifer - you are so right! They might not complain, but they'll remember it two or three years from now when someone asks for the name of an agent.

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) over 6 years ago

Great reminder Jennifer, thanks. what they don't say is sometimes as important as what they do say

Posted by Barb Fischer, San Diego and La Mesa Real Estate (Big Block Realty) over 6 years ago

So true!!!  Having just sold a home last year I can confirm that I would have noticed each of those items.  

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 6 years ago

I always make it a point to contact my sellers at minimum once every 2 weeks even if nothing is happening.  Preference is definitely once per week though.  Fortunately our market is very hot right now, so if nothing happens for 2 weeks then there is a definitate problem - typically a price issue.

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) over 6 years ago

As a general rule I would totally agree with you that sellers would notice all of these things. But what about those listings with just one picture, no pictures or just really bad pictures and the house sits on the market for months. If the seller is noticing that, why aren't they doing anything about it?

Posted by Aaron Hofmann, aka Mr. Smyrna Vinings (Atlanta Communities) over 6 years ago

Good survey! A good agent should always be a couple steps ahead of the seller when it comes to communication in updating the status of the listing.

Posted by Theresa Akin (CORPUS CHRISTI REALTY GROUP) over 6 years ago

Jennifer, so very true! You couldn't have said it better! Making the Seller happy is key, professionalism at it's top, patience, and good communication skills a must!

Posted by Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD! (Arizona Resource Realty) over 6 years ago

You are correct. These are some of the things we need to stay on top of.

Posted by Kevin Henry (Henry Realty) over 6 years ago

Thanks Jennifer. Those are things to think about especially when listing a property. It would be good to mention these and use as marketing yourself.

Posted by Rebecca Howard, Recognized | Respected | Recommended (Coldwell Banker Residential Brokerage) over 6 years ago

jennifer, this is a good list to show potential clients for listings. I am going to do your survey as well.

Posted by Helen and Larry Prier- Re-Max Gateway - Residential Real Estate, Anacortes & surrounding Skagit & Island Counties (RE-MAX Gateway- Residential Real Estate Sales) over 6 years ago

Jennifer, these are certainly things that can easily fall through the cracks if you let them. Thanks for the reminder. 

Posted by Adrian Willanger, Profit from my two decades of experience (206 909-7536 AdrianWillanger-broker.com) over 6 years ago

Great list and reminder to keep on our games - each seller is different but regular communication always works well. Regards Dave

Posted by David Grbich, Orange County Real Estate - 949-500-0484 (Realty One Group - www.FindCARealEstate.com) over 6 years ago

Hi Jennifer,

 Silence is not always golden. Thanks for the Kick in the pants. I have to go and email someone.......my listing.

        Eli

Posted by Charlotte Luxury Real Estate, Eli Magids (Keller Williams - Ballantyne Area) over 6 years ago

Hi Jennifer,

 I forgot to add that I love your website as well!

                   Eli

Posted by Charlotte Luxury Real Estate, Eli Magids (Keller Williams - Ballantyne Area) over 6 years ago

Excellent post! Follow through with our customers is so important.

Posted by Liz McGinley, Service with Integrity Indeed! (Florida Indeed Real Estate, Inc) over 6 years ago

It's important to always be a couple steps ahead. Anticipate and know what is expected of you as an agent so that you can see a deal come through--and referrals as well!

Posted by Trisha Bush-LeFore, Providing Realtor Services in the Walla Walla Area (Preferred Properties Land & Homes) over 6 years ago

They notice a lot and eventually they will mention to you.

Who else will notice? Neighbors. They will notice even more and they will tell your seller all details they could possibly notice:)

Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) over 6 years ago

Jennifer~ All excellent points to remember. I'm bookmarking this post. I'll make some time next week to check out the link that you included. This week is just too busy! Thanks again for the good information!

Posted by Donna Foerster, Metro Denver Real Estate Assistant (HomeSmart Realty Group) over 6 years ago

This is an awesome blog! Thanks for sharing!

 

Posted by Rosie Moore (Serving Sugar Land, Richmond, Rosenberg, Missouri City) over 6 years ago

Great post thank you for sharing and reminding us

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) over 6 years ago

Great Info for all in the business,  keep up the good work and good luck with your sales,  E

Posted by Ed & Tracy Oliva, The Oliva Team Arizona Agents (West USA Realty - Arizona) over 6 years ago

Hi Jennifer.. I try to check in with seller often.  I always get feedback to them asap.  Activity reports are send every 2 weeks etc. etc.  I think you absolutely are on the right track.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 6 years ago

You have ooutlined the typical realtor who just lists a home & walks away. Friends and family do this a lot & bring down our professionalism. Sellers know exactly what is going on.

Posted by Jimmy Faulkner, The Best Of St. Augustine (Florida. Homes Realty & Mortgage) over 6 years ago

Sellers have a sense of what should be expected from a Full Service Real Estate Agent.  And, when they aren't provided that service, they notice!

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) over 6 years ago

I'm probably guilty of contacting them too much. I want them to be aware of what is happening in the market. There's only one way to do that, call.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 6 years ago

Oh you are so right..they do notice. Easiest way to get rid of a client...don't call them.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 6 years ago

Yes, Sellers do notice all of these details, and we should notice them first!

Posted by Michelle Cherie CarrCrowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) over 6 years ago

Amen to that and hopefully this blog - they notice!

Peace  and good post

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) over 6 years ago

Hi Jennifer, took the survey. I do everything on that list consistently. My sellers hear from me at least twice a week.

Posted by Jackie Connelly-Fornuff, "Moving at The Speed of YOU!" (Douglas Elliman Real Estate in Babylon NY) over 6 years ago

I actually had one of my favorite clients tell me that I checked in too often!  I took the comment as a compliment and I have worked with that client five times in two years.

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) over 6 years ago

Sellers and buyers notice every little issue that copmes up.  Even the little ones that may not really mean much at all, but they do take notice.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 6 years ago

Jennifer - The sellers definitely notice these things.  They want to know what is going on.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 6 years ago

Yes, that Seller does notice. What amazes me is how they manage to stay so silent when I can see how poorly some are served by their Listing agent. Good post, Jennifer!

Posted by Jane Chaulklin-Schott, TeamConnect Luxury Homes - Orlando, Florida, 32836 (TEAMCONNECT REALTY - (407) 394-9766) over 6 years ago

your absolutly correct

Posted by Michael Gendreau, Edina Realty (Edina Realty) over 6 years ago

Interesting since I don't get those clients. Maybe it is the expectations we set that we are held to more exacting standards. My clients even email me about how they want their pictures cropped. The agents that get away with only 4 pictures, no internet marketing, not text message sgin riders, they do not represent my clients. If the seller is not acting and are passive but upset, I would believe that it is more a function that they really are that interested in whether the home sells or not.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) over 6 years ago

Excellent points, but even if the sellers do not notice you should have pride enough in what you do to insure that you notice and make all corrections as needed without being told. For those of us who do take pride in what we do, its important to point out to sellers the differences between how listings are handled and how they should be handled. Its the easiest way to differientiate yourself from 90+% of all other Realtors. One of the easiet ways to do that is just pull up all the current listings relevant to your seller and point out their short comings (98%) and how theirs with your help will stand out from the crowd because the others are deficient. It can be a very powerful tool to those sellers who demand more from their Realtor

Posted by Peter ReJune, Trusted for Service, Respected for Results (United Realty Group) over 6 years ago

How right you are on all counts!!!! And if they do complain, it's already too late.

Posted by Ellen Dittman, #1 Stop for NE FLA-JAX/OP 904.535.1199 (TEXT OK) r (Watson Realty Corp.) over 6 years ago

Making a profession impression goes beyond having a happy seller... It flows through buyers and agents and circles back to your wallet! Great post and reminds all of us what we need to think about within our routines that lead us to success... ;)

Posted by David Evans, HUD NLB Cumming GA (RE/MAX TOWN AND COUNTRY) over 6 years ago

...and if the sellers "don't notice"  their neighbors are aware the information box is empty, why there hasn't been an open house, and there has not been any activity recently. 

I learned a few things early on and one is to get the neighbors involved.  After a listing, I take a flyer to the neighobrs and ask them if they know of anyone who may like to move into the neighborhood.  At the time of the first open house, I try to personally invite those same neighbors.  If they live there they are a tremendous source of possible buyers (thier friends and relatives) who come to visit them.

Posted by Bill Morrow, Bill Morrow, Associate Broker (Keller Williams of Central PA) over 6 years ago
Great post. With so many competition out in the field, get in touch and giving them an update is very crucial.
Posted by EKO KUNTJORO (remax noc) over 6 years ago

I would say the seller notices most issues, and I am surprised to hear that some think they do not notice... but great post...

Posted by Paul Silver, Rhode Island full service real estate firm over 6 years ago
Great reminders, thanks for the refresher!
Posted by Teresa Lansford, MBA, GRI, MRP,SFR,ASN, Your Pikes Peak Real Estate Partner (Bristlecone Realty Group) over 6 years ago

They also like to get traffic reports, so if you have analytics on your wesite, share that with them.

Also give them periodic updated CMA, not just for price but also to see if new competition is a factor.

Posted by Michelle Chauvin, Las Vegas and Henderson, NV over 6 years ago
Great reminders, thank you for the blog.
Posted by Teresa Lansford, MBA, GRI, MRP,SFR,ASN, Your Pikes Peak Real Estate Partner (Bristlecone Realty Group) over 6 years ago

The funny thing is that other Realtors also notice when the flyer box is not full or the flyers are old or weather damaged.  I touch base with my sellers once a week.  Even if it is just to say we have not had any action on the house today.   I would also like to add, you need to  still keep in touch with the sellers when the house is under contract.    

Posted by Andrea Curtis United Country Premier Properties Certified Military Relocation Professional, U C INTERNATIONAL DIRECTOR OF MILITARY PROPERTIES (United CountryPremier Properties) over 6 years ago

Jennifer,

Right on - Even if you don't suspect they notice or open their mouths about it - they will notice and they don't/won't forget.  The best hing to do is have a set plan on how often and what you will communicate to them.

Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) over 6 years ago

The thing that gets me so often is the number of listings in MLS with NO PHOTOS for months.  I feel like calling the owner to say, "Do you know there are no pics of your home in MLS?" 

Posted by Marsha Cash (RE/MAX Advantage) over 6 years ago

Hello Jennifer:

 

Its the execution of the fundamentals better than the next guy, that makes champions.

Posted by Brian Rugg, Sun City TX Real Estate - Georgetown, TX Real Est (Rugg Realty LLC Sun City Texas 512-818-6700) over 6 years ago

Great blog, and very very true!   If you don't communicate, how will they ever know what is going on?

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) over 6 years ago

Great post and comment by Andrea, #78, is spot on.

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) over 6 years ago

Great post, Jennifer!  They also notice every time you say you are going to do something and don't....and every time you are late.

Posted by Kevin Ward, Founder of YESMASTERS.com (YesMasters.com) over 6 years ago

Another great post, Jennifer!  The empty flyer box is a big pet peeve of mine -- the sellers notice, other realtors notice and potential buyers definitely notice.

Posted by Kerry Lucasse, Your Urban Nest Atlanta Real Estate Consultant (eXp Realty - Urban Nest Real Estate Group) over 6 years ago

Jennifer...they certainly do notice, I took a listing from a seller that had expired with another agent. This agent called and said wow...these sellers never complained about what I was doing...and wham - they listed with you? That is because you never updated them, so they waited out the listing period and hired someone they trusted to give them the Truth.

Posted by Steve Loynd, 800-926-5653, White Mountains NH ( Alpine Lakes Real Estate Inc., ) over 6 years ago

Steve L - that's it EXACTLY!!!!!! If someone doesn't know to provide good service (attention and communication), I'm probably not going to complain because it's not likely to change...

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago

Thanks, Jennifer.  Great post...to me, one of the most annoying things to see is an empty flyer box.  Everyone notices.  Thanks for the reminder.

Posted by Rosalie Frankel (Dominion Real Estate Partners) over 6 years ago

Very good points Jennifer. I take care of most of these things most of the time but reminders are always good. It's easy to get complacent

Posted by Michael Murphy (Bienvenidos Real Estate) over 6 years ago
All good points. Just because nothing is happening, doesn't mean they don't want to hear from you.
Posted by Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000) over 6 years ago

Great reminders....always a good thing.

Thanks, Jennifer.

 

Posted by Denise Lynn Zuzak, Scottsdale AZ Realtor | Home Stager (My Home Group) over 6 years ago

Jennifer:

Terrific post.  However, sometimes we all get the sellers who just won't face reality, despite a very reliable agent.  They are happy at the beginning when they see all your efforts.  Price is always up there front and center.  We agents have to become much more objective in trying to deal with tough sellers and continue to blast them with information, attention and the like, despite the fact that they are blaming us for no offers or not enough showings.

Posted by Kathy Scipione, Kathy Scipione, CRS, GRI, AHLS, ABR, (Long and Foster Re Inc) over 6 years ago

Jennifer, 

A post worth reading!  I always check the comments because they are the extra gems you get.  A comment from Bill resonated with me about getting the neighbors involved. I do everything else for my sellers but I need to do that. 1 Thank you guys so much!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 6 years ago

Jennifer - And they really notice if you fail to return their emails and phone calls.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 6 years ago

I'm looking forward to taking this list out once my market 'balances' again.  Right now all that's needed to sell a home in my market is the ability to get the MLS to post the listing.  Nothing else matters.  (We have had less than one month of available inventory since last year).

I feel really bad for some of the new agents to the business who think it only takes a couple of hours of work once they have a listing to actually make a living.  

Posted by Michael J. O'Connor, Eastvale - 951-847-4883 (Diamond Ridge Realty) over 6 years ago

Great points and food for thought.  Oftentimes, listing agents might think "silence is golden" but think again.  Sellers rely on us as the experts in our field and if we don't manage expectations up front by providing what's best for them without them asking for it.  Great post!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) over 6 years ago

Great reminder!  Thanks for posting.  I have also noticed that sometimes the seller notices even more than this.  

Posted by Brenda J. Andrew, Professional Realtor in Corpus Christi, TX (ULTIMA REAL ESTATE) over 6 years ago

No doubt about it, they notice. I don't see any comments suggesting the appropriate solution (in my opinion): Ask your client. Be accountable and find out what you can do better for them.

Posted by Brad MacKenzie, Turning Houses into Homes on the South Shore (Brad MacKenzie) over 6 years ago

Great Post, great reminder to help us notice what we might not be noticing.  I agree with Brad McKenna #98 too.  Asking the client and finding out their expectations.   We can't always assume what matters to one and not the other.  As for flyers missing - we in the Northwest have a plasticized flyer board on posts so that the information is always there.  They can scan the code on their phone and get a flyer.  Sometimes you stock a box and kids come out within a day and pull all the flyers.  Empty boxes do look neglectful.

 

 

Posted by DeAnne Davidson, GRI, CIAS, SRES - Washington State (REMAX Professionals, Tacoma Washington) over 6 years ago

Thank you so much for all these great comments! And thanks to everyone who took the survey - interesting results there. 

Stay tuned, more about this subject cometh soon...

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago

So true. I bet those quiet sellers are going out and telling their friends about the things they are noticing. I haven't attended a party in years where at least one person is commenting on the service they received during a recent real estate transaction.

Posted by Dana Hollish Hill, Lead Associate Broker (Hollish Hill Group, KW Capital Properties) over 6 years ago

Sellers do notice.  Stay in touch and help them through the process.  That is the job.

Posted by Ric Mills, Integrity, Honesty, and Vast Real Estate Knowledge (Keller Williams Southern Az) over 6 years ago

I know this is so true calling expired has been the backbone of my lead generation. Selles do notice...stay engaged to your sellers or lose them!

Posted by Claude Lewis (Exp Realty) over 6 years ago

It's the "little" stuff that makes or breaks us... and you are so right.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) over 6 years ago
Very true words and thanks for reporting this! I think we can all relate.
Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) over 6 years ago

Hi Jennifer, we agree.  And as we call expired listing those complaints are music to our ears.

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) over 6 years ago

I agree with your main points that communications is key.  I had the same issues with my listing agent before I was a Realtor.  Whether open houses are useful in your area is a decision based on personal experience and that of your fellow local agents and getting feedback from agents who are against it for liability reasons is another, but a self-replicating brochure box would be super cool.

I also appreciate the comments about involving the neighbors, asking the sellers what they expect (and how you are doing so far) and the expireds comments. 

Many of us need reminders of the basics periodically.

Posted by Joe Pruett (Bank Plus Realty, Inc.) over 6 years ago

Jennifer, I love your blog Great, Great!! I saved it for future... Thank you so much for very interesting Blog Post!

Posted by EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD, Short Sales, Foreclosure & Bank Owned Real Estate (LAROSA REALTY) over 6 years ago

At some point in our careers, we have all probably been guilty of each of these items. Great post! Great reminder!

Posted by Mimi Foster, Voted Colorado Springs Best Realtor (Falcon Property Solutions) over 6 years ago

Great points. I still have a hard time contacting the seller when the activity has been slow or even non-existent. But it is so important to keep that communication going. Congrats on the feature!

Posted by Peggy Wester, Real Estate Agent Ozaukee & Washington County (Realty Executives Integrity) over 6 years ago
Hi Jennifer: These are not only great reminders for veteran agents, they are also good guidance and instructions for new agents. Thanks for a great blog. Bandele Oguntomilade
Posted by Bandele Oguntomilade, Top REALTOR, Your Woodland Hills Real Estate Agent 818-825-6996 (Bogun Realty and Luxury Homes) over 6 years ago

Yes they do notice everything we do and that is why it is so important to do things the best way you can.  The agents who know this and conduct themselves with that objective in mind are always the most successful agents. Great post.

Posted by Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group powered by Castles Unlimited®) over 6 years ago

Jennifer, your post is a great reminder,  Super list to keep in mind. 

Posted by Annette Thor, Residential & Commercial Real Estate Broker in CT (Connecticut Homes and Commercial Fairfield Cty,CT reinct.com) over 6 years ago

So true Jennifer and you can bet they tell everyone as well.

Posted by Charles Stallions Real Estate Services, Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl. (Charles Stallions Real Estate Services Inc) over 6 years ago

I found this blog to be spot on.  All agents can benefit by implementing these ideas in the way they handle their business.  This is the way that the world works. The sooner this is learned the better your business will be. 

Posted by Tripp Montgomery, Above and Beyond (Montgomery and Moore ) over 6 years ago

When I see a listing in MLS that hasn't been changed for months, I wish I could tell the seller to notice.  Most recent was "Can't show until September..." - when it had been listed in August of 2012.   No changes since then!  

Posted by Mary Sheridan, Creative Marketing, Buyer Agency 423-943-7655 (Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604) over 6 years ago

This blog does not allow anonymous comments